The Daily Ledger logo The Daily LedgerFederal money, in plain English
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National debt$40.10T FY2026 deficit$1.97T Debt per resident≈$117K FY2026 receipts$4.85T FY2026 outlays$6.81T Operating balance$959.6B Figures as of Sep 28, 2026 · Sourced from U.S. Treasury data

Media kit

Put your brand in front of people who read the federal budget for fun.

The Daily Ledger is a nonpartisan civic publisher explaining U.S. federal spending and the national debt in plain English. Our readers are finance-curious citizens, educators, and professionals who open a weekly email about Treasury data on purpose. That attention is rare, and it is for sale to the right sponsors.

The audience

  • Readers who chose a federal-budget newsletter. Nobody ends up here by accident.
  • A high-trust, high-attention context: the weekly Ledger Brief, sent Wednesday mornings.
  • A website and social audience (@thedailyledgerhq on Instagram, Facebook, and Threads) that extends every issue’s reach.
  • Every figure cited to U.S. Treasury records, which is why readers trust what sits next to the content.

What you can sponsor

Ledger Brief primary sponsorship. One clearly labeled block in the weekly email, written in-house in the Ledger’s voice. Maximum one sponsor per issue.

Ledger Brief secondary mention. A short text mention in the issue.

Custom explainers and data partnerships. Quoted per project.

Rate card

Priced on opens (CPM), so rates grow with the list.

  • Primary sponsorship: $50 CPM on unique opens, $150 minimum.
  • Secondary mention: $25 CPM on unique opens, $75 minimum.
  • Dedicated sends and custom projects: quoted per project.
  • Multi-issue packages (4 or more issues): 15% discount.

Finance newsletters command the highest CPMs in the industry; our pricing follows published 2026 benchmarks. Rates are reviewed as the list grows, and current minimums always apply.

Sponsorship standards

This is the trust section, and we keep it firm.

  • Strictly nonpartisan. We do not accept sponsors that are partisan organizations, campaigns, or political committees.
  • Clearly labeled. Every sponsorship is disclosed in plain sight. Readers always know what is sponsored and what is not.
  • No influence. Sponsors never influence what we publish or how we report numbers. Editorial and advertising are separate, full stop.
  • Right of refusal. We reserve the right to decline any sponsor that does not fit the brand.
  • One sponsor per issue. Never more.

Talk to us

Request the current rate sheet

Include your company, what you would like to promote, and your timeline. We reply to every serious inquiry.